top of page
  • LinkedIn



Rob takes great pride in transforming hotel assets and building asset management teams, with his success occurring through a collaborative partnership that begins with caring for people, coupled with an innate understanding of individual and owner needs.


Mr. Tanenbaum brings over 30 years of experience in the hospitality industry, most recently being Managing Director and Head of North American Hotel Asset Management at Starwood Capital Group. Prior to joining Starwood Capital, he served as Chief Operating Officer and Executive Vice President at two leading U.S. hotel REITs, where he oversaw large portfolios of major full-service hotels and luxury resorts. He also established Madison Hotel Advisors, a leading specialized asset management firm dedicated to optimizing hotel values through strategic planning, revenue management, and capital allocation.


Rob’s approach to partnership is deep, personal, and effective, and one he has embraced throughout his tenure. His extensive industry relationships and proven track record in transforming hotel assets further positions Global Hotel Advisors as we work to further drive the value proposition for our clients.


Rob graduated with High Distinction from the Pennsylvania State University with a Bachelor of Science in Hotel, Restaurant, and Institutional Management. He I s a member of the Hospitality Asset Managers Association (HAMA) and previously served four years on its Board as its Treasurer. HAMA is the only lodging industry organization focused solely on asset management.


Rob lives in Miami, Florida with his wife Pamela.



Check out Rob's blog for insight into the hospitality industry, as well as lessons he has learned over the course of his accomplished career.

Hotels in 2025: Using Intelligent Automation to Generate Revenue


Oracle's Jason Bryant and Starwood Capital's Rob Tanenbaum are joined by SkiftX's Dan Marcec as they participate in the session "Hotels in 2025 Using Intelligent Automation to Generate Revenue" at Skift Future of Lodging on May 12, 2022.

Life Lessons


Personal reflections and words of wisdom written for Rob's son, a recent and proud Penn State University grad, about lessons from Rob's life journey.

Q&A: Tips for Success


Great service is a simple concept that makes a monumental difference. In this first video from his hospitality-focused series, Rob discusses how gratitude and empathy in service are the foundation of a successful operation.

Q&A: Service Training


As hotel managers and industry leaders, it is our responsibility to invest in exceptional service training that raises standards for our guests and fosters loyal customer relationships.

Q&A: Customer Service


Every engagement between customer and team member is an opportunity to connect their experience with your brand. When managers spend the time and resources to support their staff, it translates directly to positive guest perception.


bottom of page